The Best European Google Analytics Alternatives in 2025

Why Google Analytics Is a Problem

Google Analytics transfers visitor data to the USA, which according to several European data protection authorities violates GDPR. Austria, France, and other countries have already made corresponding decisions.

The Best European Alternatives

Plausible Analytics (Estonia)

Plausible is a minimalist, cookie-free analytics solution from Estonia. Data is stored on EU servers, the script is 45x smaller than Google Analytics, and no personal data is collected.

Advantages:

• No cookie banner needed
• Open source and self-hostable
• Simple user interface
• GDPR-compliant without additional measures

Matomo (France)

Matomo is the best-known open-source competitor to Google Analytics and offers comparable functionality – with full data control.

Advantages:

• Complete data sovereignty
• Self-hosting possible
• Extensive features
• Active European community

Fathom Analytics (Canada/EU Servers)

Fathom offers simple, privacy-friendly analytics with an EU hosting option.

Conclusion

For European companies, there is no good reason to continue using Google Analytics. Plausible and Matomo offer everything necessary – GDPR-compliant and with European infrastructure.